The MAPS method: from data to a system that improves every month
MAPS is our own method. It organises the work into four phases, so we start with what has the most impact and measure every step. Nobody serious can guarantee rankings or AI citations, so we show you exactly what we measure.
- M
Map
We understand your business, your area and your real demand through data
Before we change anything, we study what you sell, where you want to work and what your customers actually search for. We give Search Console and real leads more weight than the estimated volumes from tools.
- A snapshot of your current visibility on Google, Maps and AI answers.
- A map of real demand by service and area.
- A priority list ordered by impact.
- A
Activate
We start with what has the most impact
We begin with the changes most likely to move your business soonest: your profile, your key pages, how contacts are handled or whichever system is missing. Measurement is ready from the first moment.
- Priority improvements applied to your digital assets.
- Measurement set up to compare every step forward.
- A defined path for contacts, so none get lost.
- P
Position
We gain visibility on Google, Maps and AI answers
We build relevance and authority through useful content, pages by service and area, reputation and structured data. We track where you appear and which sources AI engines use to answer.
- Pages by service and area, created or improved.
- A well-kept Google profile and an active online reputation.
- Content prepared so AI engines can understand it and cite it.
- S
Systemise
We automate, measure and improve every month
What works becomes a system. We automate repetitive tasks, connect each contact to your CRM and use each month's data to decide the next step.
- Automations that remove repeated manual work.
- A monthly review of results using real data.
- An improvement plan for the following month.
What we measure
Geo-grid
We measure your Maps ranking from many points on the map. A single ranking misleads: your visibility changes from one street to the next.
Search Console
We use Google's data on your searches, clicks and impressions. It carries more weight in our decisions than the estimated volumes from tools.
Real leads
We count calls, messages and forms, and follow what happens to each contact. This is the figure we care about most.
AI citations
We repeat fixed prompts in clean sessions and separate mentions, citations and recommendations by engine. We measure them because nobody can guarantee them.
| Prompt | ChatGPT | Gemini | Perplexity |
|---|---|---|---|
| Best … agency in my city | Recommendation | Citation | Mention |
| Who does … near me? | Citation | Mention | Citation |
| Compare … providers | Mention | Not shown | Recommendation |
| How much does … cost? | Citation | Citation | Not shown |
How far can your business go?
